It was early in the newborn millenium, and after the mainstream success of bands like Green Day and Blink-182, pop punk bands came crawling out the drains everywhere. Rufio was among those bands, but their sound really set them apart (and ablaze).
The 90s spawned a generation of bands that, without any clear common markers between them, created a new genre altogether. Someone, possibly out of sheer laziness, decided to call it Alternative Rock. Boy, did this explode.